Bye hun 👋🏾

If Klarna and Afterpay have got you in a chokehold this weeks Money Memo is for you.

Consumer debt masked in tempting pink branding. Paying for a new t-shirt in 3 or splitting up payments for a takeaway, buy now pay later has normalised debt for too long.

We enjoy lifting the lid on the seedy world of Buy Now Pay later and how they

1. Target women

   20% of BNPL users are women compared to 14% users who identify as male.

2. Position themselves as the white knight

   BNPL brands sometimes position themselves as a safe resort for people to buy essentials such as washing machines or kids schools shoes and coats but almost 58% of BNPL items are used on clothing and beauty items.

3. Get you to spend more

   Klarna says that the average order value increases by 68% when customers choose to spread the cost over time. Meaning we spend more than we can afford.

If you want to ditch BNPL for good click the link below to find out how.

Girl Math 🤑

Put your hand up if you’re guilty of performing girl math as and when it suits 🙋🏽

It’s the trend that’s taken over Tik Tok. From women justifying expensive hair extensions, to the Swifties justifying the thousands of dollars on tickets and overnight trips to see Taylor up close and personal.

Check out Financielle’s hot take on Girl Math…

Don’t miss your chance

If you’ve started your Financielle free trial… or not at all. Now is your chance.

We’re fast approaching the holiday season and wouldn’t it be nice to enter it feeling in control for once?

Did you know that people that rely on credit to fund their festive period clear their debt around 8 months later 🤯

The secret to taking back control is creating a budget you can finally stick to.

Now let’s get started.

Romanticise your budget 🫶🏽